The Gold Souk Dubai - Direction C
The Ask
Create a new complete contemporary brand identity that resonates with multiple audiences: tourists, international markets, and Dubai residents.
Reposition The Gold Souk Dubai as a tourist destination as well as a competitive location for Dubai residents vs other gold venues.
Increase awareness and drive footfall and sales
Reposition The Gold Souk Dubai as a tourist destination as well as a competitive location for Dubai residents vs other gold venues.
Increase awareness and drive footfall and sales
Identity Direction C
CRAFTED WITH PRECISION
Drawing from the rich tapestry of ancient jewelry-making, our inspiration unfolds in the fusion of this time-honored craft with the grace of Arabic calligraphy. Our vision was to breathe new life into the art of jewelry-making, crafting a contemporary interpretation that stands as a testament to its own intrinsic beauty. In this synthesis, we have curated a modern form that not only pays homage to tradition but also emerges as a jewelry piece worthy of admiration and adorned significance.
Drawing from the rich tapestry of ancient jewelry-making, our inspiration unfolds in the fusion of this time-honored craft with the grace of Arabic calligraphy. Our vision was to breathe new life into the art of jewelry-making, crafting a contemporary interpretation that stands as a testament to its own intrinsic beauty. In this synthesis, we have curated a modern form that not only pays homage to tradition but also emerges as a jewelry piece worthy of admiration and adorned significance.
I have worked on this project with Quote un quote agency Creative director was the one and only Shahbaz Zobairi.