Objective
At VIWELL, the goal was simple but bold: to make a platform for holistic wellbeing that people could use at any point in their health path. The project needed a good balance between how it looks, how good the information is, and how it works for the user
Logo Design
When thinking about VIWELL's character, the first thing I did was make a logo that shows what we stand for. The VI stands for the number 6 in the roman clock; the number 6 represents VIWELL's six wellbeing bills. I wanted it to be simple but still stand out.
Visual Guidelines
Creating a visual language for VIWELL wasn't just about making it look good; it was also about making people feel confident, calm, and upbeat. From choosing color palettes that make people feel calm to deciding on easy-on-the-eye fonts, the visual rules were carefully thought out to give users an immersive experience.
Content Creation
One of the most important parts of this project was making over 1000 pieces of material about health and wellness, like videos and audio clips. Each piece was made to be a source of advice and support, with the goal of giving our users more control over their own wellness journeys.
Wellbeing Library
A wide variety of video, audio and textual content covering each of the six pillars of wellness by leading global health and wellness experts in both Arabic and English. The VIWELL Wellbeing Library is a rich and comprehensive source of the latest information and guidance to optimise wellbeing. All content in our library is original content produced at VIWELL Studios by leading experts in both Arabic and English and localised to meet the unique requirements of our regional markets.